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Representative transformation / fictional company

Professional services / Client onboarding automation

Morrow & Finch Advisory

Every new client triggered folders, documents, assignments, meetings, and system updates. The sequence changed depending on who handled it.

Routine client setup reduced from about 2.5 hours to 22 minutes.

  • 65-person advisory firm
  • Four service lines
  • Central client-operations team
  • Microsoft 365 and finance system retained

The business challenge.

Operations staff knew the process, but every partner had slightly different documents and expectations. Starting a client meant opening a prior engagement and copying whatever looked closest.

  • New-client setup relied on individual checklists
  • Required documents differed by service line
  • Folders and records were named inconsistently
  • Partners had limited visibility into onboarding progress
  • Missed steps were usually discovered after work had started

The platform.

One service line received a validated intake, task template, and progress view. Document generation and cross-system account setup followed after the team trusted the workflow.

  • Client validation and approval
  • Service-specific onboarding templates
  • Document and folder preparation
  • Team assignment and task tracking
  • Meeting and communication workflow
  • Partner progress dashboard

Automation and AI, where useful.

Automation follows a defined workflow. AI prepares, summarizes, or flags work for review when judgment still belongs with a person.

  • Create approved client records across connected systems
  • Generate folders and standard documents
  • Assign tasks based on service line
  • Schedule reminders and kickoff preparation
  • Escalate missing information before the start date

What changed after launch.

Three service lines used the shared process. Routine setup required review rather than manual creation, and partners could see missing information without asking operations for a status report.

The fourth service line still uses a manual conflict check because the external data source does not support reliable automation.

  • Routine client setup

    BeforeAbout 2.5 hours

    AfterAbout 22 minutes plus review

  • Onboarding visibility

    BeforeAsk operations

    AfterLive by client and service line

  • Process consistency

    BeforePartner dependent

    AfterControlled templates with exceptions

The platform did not make onboarding identical. It made the differences deliberate instead of accidental.

Sophie Renn, Client operations director, Morrow & Finch Advisory

Build for the first service line, then Growth for the wider rollout and integrations.

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This is a representative transformation. The company and stakeholder names are fictional, and the figures are illustrative of the class of outcome this model is designed to support.

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